Case Study: The Wharton School

About the Client

The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The school has more than 4,600 undergraduate , MBA , executive MBA , and doctoral students; more than 8,000 annual participants in executive education programs; and an alumni network of more than 81,000 graduates.

Abstract

Wharton needed a comprehensive website for the annual Wharton Technology Conference with a look-and-feel consistent with its yearly theme.

Identified Challenge

Overall – Produce a scalable website that could be easily maintained by staff and student body, while maintaining a look-and-feel consistent with current Conference theme.

Marketing – Convey the following message/concepts:

• Under the theme "Sustainable Technology Leadership: Investments Strategies, Markets, and People," explore emergence of business models and directions which enable companies, industries and nations to maintain technological leadership

Process

• Create a visual theme to support "Sustainable Technology Leadership"
• Design & develop WTC Conference website incorporating both the visual and verbal theme
• Provide ongoing maintenance and support for faculty and students

Observed Results

The Wharton staff, made of both students and faculty, were very satisfied with the implementation of the WTC Conference website and appreciative of the on-going support throughout the campaign.

Conclusion:

The Wharton School takes pride in their annual Technology Conference, each year hosting an impressive list of guest speakers. Glennweb helped to uphold the long standing tradition of quality education and events offered by the Wharton School.